Getting Started with Insights

There are four different tabs within the insights page, so, we'll breakdown each of those.

In this article


This is made up of two sections: Traffic which will provide an overview of how your site is doing and Engagement which will show you how your pages are performing.


A graphic depiction of how your site is performing broken down by three specific analytics: Pageviews, Uniques, and Sessions.

  • Pageviews: How many times a page on your website is loaded and viewed by anyone
  • Uniques: How many IPs or people visited your website
  • Sessions: A person's visit to your website over a 4-hour time span

You can toggle through 90-days, 30-days, and 7-days to see how your traffic has changed over time.


A list of all your pages, their view count, unique, and average time on page.

  • Page: Name of the page which the data is showing for within that row.
  • Pageviews: How many times a page on your website is loaded and viewed by anyone
  • Uniques: How many IPs or people visited your website
  • Average time on page: The average amount of time a visitor has spent on this page.

Sorting by descending and accending for different data points.

Test results

An overview of your A/B tests, where they were done, how they're doing, and what the end result was.

  • Page: Hyperlinked name of the page this test is running on.
  • Test: The name of the test which you assigned when setting it up.
  • Status: Whether the test is active (running) or ended (concluded).
  • Started: The date this test began.
  • Ended: The date this test was ended.
  • Variants: An in-depth view into the different variants of this test and how they're performing.
  • Confidence: How confident we (the system) are in the winning variant.


  • Name: Which variant this is: control (unedited) or variant (edited)
  • Uniques: How many people have viewed this variant
  • Conversions: How many times someone has submitted a form from this variant
  • Conversion Rate: Conversions divided by uniques to see the percent of visitors who convert
  • Winner: Whether or not this was the winning variant


A representation of the path your visitors go on before converting.

This is going over the source someone came from and the pages they viewed before converting via a form submission.

Alike engagement, you can toggle to sort visits and conversions numbers.

New from conversion paths you can toggle between conversion paths for organic traffic and paid.


An overview of where your site traffic is coming from and the revenue/lead attribution as provided by Unstack CRM and Stripe integration.

This is the same for all other units (i.e., source and page)

  • Source: where the traffic came from
  • Uniques: how many people have came from that source
  • Sessions: how many session that source produced
  • Pageviews: how many page views that source produced
  • Avg. time: the average amount of time a visitor from that source spent on the page
  • Leads: All attributed leads from that source (click view to see them)
  • Conversion rate: percent of people who convert via a form
  • Bounce rate: percent of people that leave without converting
  • Revenue: the amount that source has generated (sourced from our Stripe integration)
  • Rev/click: amount of revenue 
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