Exploring Insights and what they mean

Traffic Analytics

Page Views: when any person lands on a page and loads it

Uniques: one person (or computer) visiting your website, each unique is another person who has visited your site in that reporting period

Session: a set of page views within a 4-hour time span

Engagement Reports

Page: the page (or content) that the row's data is reporting from

Page Views: when any person lands on a page and loads it

Uniques: one person (or computer) visiting your website, each unique is another person who has visited your site in that reporting period

Avg. Time on Page: the average amount of time a unique visitor has spent on that page