Setting A/B Test Conversion Goals

Conversion goals are core to A/B testing, they're the metric we use to decide the winning variant.

Possible Conversion Goals

  • Page Visit: if after viewing that the visitor views a specific page
    • We do not accept URLs, to set this up, type in the name of the page and select it from the dropdown.
  • Submitted Form: if the visitor submits a Hubspot or Klaviyo form
  • Clicked Button in Section: if the visitor clicks a button in the section