Meta Description

What is a meta description and how should I write one?

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.

The optimal length for your meta description is 50–160 characters and should read in a natural, non-click-bait-like way, which informs the searcher of the content's value.